Where To Buy A Diamond

Whether you're looking for the perfect diamond for an engagement ring, shopping for a different special occasion, or just because you love diamond jewelry, it's important to understand the basics of diamond prices to make sure you get a good deal on your purchase.

Retailers like mall jewelers have an extremely high mark-up on jewelry. While they have some nice pieces, we recommend searching a little harder for the perfect diamond and understanding the true value of what you're purchasing.

TIP: Avoid retail prices by avoiding jewelry stores and brick-and-mortar diamond retailers.

TIP: If you decide to shop at a jeweler, use diamond karma to negotiate a better price.

At Diamond Karma, we list diamonds for sale by trusted, professional diamond retailers. Both lab-grown and natural diamonds are listed on our website and are clearly marked as such. Populated using data feeds from popular retailers, our tool provides an objective, data-backed price estimate and compares it to the listing price of the diamond for sale.
Our goal is to find you the best diamond for your situation at a fair price.
A listing on our website means that the company has a good reputation in the industry. Factors include:
  • Excellent reputation
  • Established online presence
  • Many years in business
  • Overwhelmingly positive customer review (Ivouch,TrustPilot,Yelp)
  • A+ & A BBB ratings
  • Industry awards
  • Conflict free diamonds
  • Insured shipping
  • Money-back guarantees

A diamond being listed on our website doesn't mean it's a great value: it means it's being sold be a reputable seller. On each listing, you'll see the "Diamond Karma Price" estimate along with the list price so you're easily able to determine which diamonds are the best value based on our diamond pricing models.

Diamond Sellers We Recommend

Natural & lab diamonds

360-degree videos & photos

Satisfaction guarantee, 30-day returns
Lifetime 100% trade-up benefit
Largest In-house inventory of ideal cut Hearts and Arrows Diamonds
The first to introduce Heart & Arrow diamonds

Houston, Texas based company

5th-generation diamond cutter

Lives up to its reputation

1 Year buy back policy
Founded in 2006

300,000+ Certified, Conflict-Free Diamonds

Real-time diamond inspections

Not recommended outside of the USA

Hassle-Free Returns, 100% Money Back
Diamond price matching

World's largest online jeweler

Free lifetime manufacturer warranty

Offers a lifetime diamond upgrade

Financial options

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