Where To Buy A Diamond

Whether you're looking for the perfect diamond for an engagement ring, shopping for a different special occasion, or just because you love diamond jewelry, it's important to understand the basics of diamond prices to make sure you get a good deal on your purchase.

Retailers like mall jewelers have an extremely high mark-up on jewelry. While they have some nice pieces, we recommend searching a little harder for the perfect diamond and understanding the true value of what you're purchasing.

TIP: Avoid retail prices by avoiding jewelry stores and brick-and-mortar diamond retailers.

TIP: If you decide to shop at a jeweler, use diamond karma to negotiate a better price.

• Excellent reputation
• Established online presence
• Many years in business
• Overwhelmingly positive customer review (Ivouch,TrustPilot,Yelp)
• A+ & A BBB ratings
• Industry awards
• Conflict free diamonds
• Insured shipping
• Money-back guarantees

A diamond being listed on our website doesn't mean it's a great value: it means it's being sold be a reputable seller. On each listing, you'll see the "Diamond Karma Price" estimate along with the list price so you're easily able to determine which diamonds are the best value based on our diamond pricing models.